Project Overview: Launched in 2025, Turnt Up by the Champ is a high-ABV wine brand designed for an unapologetic, party-loving demographic.

​

My Role: Art Direction & Visual Identity I led the art direction for the brand's visual identity, ensuring the energetic tone resonated across all touchpoints.

 

Working as part of a collaborative team, I guided the creation of comprehensive brand assets used for extensive digital and print advertising campaigns, web design, and merchandise. Our unified approach ensured a highly successful market launch and a memorable, high-impact brand presence.