Project Overview: Launched in 2024, Spritz Del Conte is an authentic, ready-to-serve spritz handcrafted in Italy. The brand entered the market to disrupt traditional cocktail preparation, delivering a premium, effortless, and accessible spritz experience to consumers.

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My Role: Art Director & Launch Designer

• Brand Foundation: Acted as the pioneer designer to build the brand's initial visual ecosystem and core style guide, setting a definitive creative direction.

• Launch Campaign Art Direction: Oversaw the creative execution for the market rollout, transforming the brand identity into high-impact hero graphics, e-commerce assets, web layouts, out-of-home billboards, and promotional merchandise.

• Scalable Architecture: Designed a flexible, robust asset system that seamlessly transitioned to secondary creative teams, serving as the launchpad for the brand's ongoing national expansion.