Project Overview: Stella Rosa Spirits represents a bold new chapter for the iconic wine brand. Moving into an entirely new beverage category, the brand introduced Stella Rosa Premium Imported Brandy (2022) and Stella Rosa Cream Liqueurs (2023). This case study showcases the visual assets and multi-platform marketing strategies used to establish both sub-brands in the spirits industry.

​

My Role: Lead Brand Designer

• Visual Identity & Brand Extension: Spearheaded the design transition from wine into spirits, creating comprehensive brand assets for both new product lines.

• Omnichannel Advertising: Developed scalable design systems deployed across social media, e-commerce, print, and out-of-home (OOH) media.

• Campaign Design: Designed the national out-of-home billboard campaign featuring artist Brandy Norwood, successfully launched across major domestic airports including LAX, Chicago, Houston, Miami, and Atlanta.